INVESTMENT AREAS

The companies we seek are rooted in our investment philosophy based on human needs, inspired by Maslow’s hierarchy. We focus on businesses whose products, services, or innovations address society’s everyday demands — from fundamental needs such as food, health, and security, to solutions that foster belonging, self-esteem, and self-actualization. Through this approach, we invest in companies that not only make life easier and better, but also drive long-term transformation, strengthen social structures, and contribute to a more sustainable future.

We recognize that products and services can broadly be summarized into ten core categories. With this understanding, we are able to more effectively identify companies that address fundamental market needs, while at the same time creating opportunities for synergies, scalability, and long-term value generation across our investments.